Welcome back! Upon writing this, I’ve just returned from a weekend in Brighton for The Great Escape [the UK's biggest festival for new music, held in Brighton at the beginning of May] and am currently feeling invigorated and inspired albeit a little tired from trekking across the town trying to catch as many shows as possible.
For my last contribution, we dived into the pre-release period and how to fully leverage this time. Now that you have all your assets ready to go, let’s discuss some next steps.
If you’re a DIY artist and need a little help getting your release out there, sites such as Submithub, Musosoup and Groover can be a great add-on to your campaigning activities to boost your reach. Some platforms only accept pitches via sites such as this, so they can be a very low-cost and simplified way of securing some coverage. You can also choose to receive feedback which can be incredibly valuable at the beginning of your career. However, please take this with a pinch of salt and do not be disheartened if they pass on featuring. Sometimes it just takes a couple of releases for a platform to warm up to you!
If you have a little more budget to put towards your release then you could also seek the help of a Music PR (publicist). A Music PR is someone who is able to help tell your story as an artist, build recognition around your brand and will establish those all-important relationships with journalists, forming vital connections to you and your music. Generally speaking, they will often create the press release for you, craft a researched target list, come up with a strategy or angle for your release and then pitch your song to their established network of contacts. They will aim to deliver press from Blogs, Magazines, Playlists, Youtube channels, Social media platforms etc (this may vary depending on their expertise and the type of campaign).
As always, please do your research when selecting someone to represent yourself and your music. The best way to do this, after finding a company that caters to your genre, is to go beyond looking at the coverage they have secured in the past but to actually seek out the individual artists they have worked with. Drop them a message on IG and I’m sure they’d be happy to share their experience. Feel free to also check in with me, if you have someone in mind and I’d be glad to help out where I can.
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